Released on = July 23, 2006, 10:13 pm

Press Release Author = Mr. Joe Russell

Industry = Advertising

Press Release Summary = A Canadian marketing and advertising company is relying on
the success of a UK entrepreneur's unique advertising approach to aid in combing
online advertising with traditional marketing concepts.

Press Release Body = IATC Enterprises of New Brunswick, Canada plans to capitalize
on the success of the Million Dollar Homepage developed by entrepreneur Alex Tew of
the UK which made him a millionaire by selling advertising space by the pixel on his
website.

IATC Enterprises will be launching a website this week which will combine online
pixel advertising with traditional offline marketing concepts. The Million Dollar
Deck will offer advertising to businesses by placing their brand, logo or website
address on one of 52 pixel grids each representing a typical playing card. When all
advertising space has been purchased IATC Enterprises has contracted to have 20,000
decks of playing cards with all the ads printed on the faces of the cards. The back
of the cards will be branded with the Million Dollar Deck logo and website address
to help increase consumer traffic to the website so the ads placed by various
companies will gain more exposure. "The one flaw with pixel advertising that we
have found is that it is limited to the internet so most consumers do not know these
pixel sites exist. With our concept we are creating awareness to our website and
the more consumers we can reach and let know about The Million Dollar Deck website
the more exposure our advertisers will receive". Said the owner of IATC
Enterprises., Joe Russell

The decks of cards will then be used to promote their website by offering them at no
cost and will also be distributed as corporate gifts worldwide to their clients.
IATC Enterprises also offers another unique form of advertising on the website
StampAds.ca which utilizes rubber stamps and wristbands as the advertising medium.
StampAds.ca will also be used in promoting the Million Dollar Deck website in
Nightclubs, pubs and bars worldwide.

"We considered many advertising mediums when developing this concept and were
undecided which one would produce the results we were looking for when the idea of
playing cards came up. Playing cards are used by nearly everyone especially now
with the popularity of Texas Hold'em within the younger age groups. By using
playing cards as the medium anyone who uses these cards will have no choice but to
look at the face of them, over and over again for possibly years to come. We
believe we have come up with method of advertising that will offer the most possible
exposure for the least amount of cost that will be affordable to nearly all
businesses". Russell said

If everything goes well with IATC Enterprises who has been in business since 1999
plans to expand and develop a much wider range of promotional items that will be
used in conjunction with pixel advertising to produce more bang for the buck for
their advertisers. For more information you can visit the site at:
www.themilliondollardeck.com


Web Site = http://www.themilliondollardeck.com

Contact Details = Mr. Joe Russell
Owner
IATC Enterprises
Phone: 506/273-3983
FAX: 506/273-6370
E-Mail: iatc@nbnet.nb.ca